Scenario Planning for Facebook - Scenario planning is a strategic planning method that can assist our foresight and intuition in preparing for the future. Scenario planning can be used as a useful strategic tool to prepare a company for unforeseen circumstances.
Through developing and analyzing driving forces(STEEP), we connected the dots between these forces to build plot points and using intuition and imagination to build scenarios for 5, 10, 15 years for Facebook. (Here only uses 10 year as an example.)
More Story Narratives & Black Swan events are in the processbook.